"Founded by David Buick in 1903, he gave his name to the company. However, his not successful management skills were replaced by Will Durant, who turn Buick into one of the top-selling cars in the 1900’s. Later, Durant founded GM which brought other car makers, included Buick, into its fold. Buick was originally known for its technology innovations, powerful engine and speed. Its durability and reliability were displayed in tug-of-war elephant matches and in long-distance competitions. Over the years, it also became associated with hot-rod performance, looks and upscale luxury. Some of the innovations was the production of the first V6 engines in vehicles, the first four-wheel brakes, and a pillar less hardtop that increased popularity on its convertible lines. They were known for having the fastest cars in 1940 and by 1950s it introduced its first V8. However, the engine of choice in Buicks was the V6 and almost all their cars housed one. The cars from these decades are considered classic and are very popular with the motor parts (mopar) crowd. The name Buick stands for conservatives sedans. Even though the downsizing in the 1970’s and 1980’s due to gas crisis, luxury sedans like LeSAbre and Regal proved to be a big success. They were popular for their engine power and comfort, often topping consumer ratings and surveys for quality. As of speed, one-third of the Indy 500 cars were powered by Buick in 1990. Despite these accomplishments, the conservative elegant looks of these cars made them attractive to the older population. Soon, Buick became synonym of an old person’s car. This image only go furthered in the 1990’s when the more economy-focused but bland Century tried to attract into the Buick fold, all the first-time buyers. Nowadays, Buick attempts to reestablish itself as a performance car, aiming at a more youthful market. The traditional oval grille is long gone( although the Tri-shield remains) along with the classic sedan names that have been rebranded as LaCrosse and Luceme. keeping up to speed with the changing needs, Buick introduced the Terraza minivan and the mid-size Rainier and crossover Rendezvous SUV’s. However, neither found its niche and were replaced in 2008 by the Enclave.