Lexus For Sale

Overview of Lexus

Code-Name F1: Toyota Rolls Out a Luxury Brand

In 1983 Eiji Toyoda, then-chairman of the Japanese automaker, tasked his designers and engineers with building the world’s best luxury vehicle. The secret project was code-named F1 (short for Flagship One), and the resulting product was the Lexus LS 400. The LS 400 launched in 1989 and was met with immediate praise from the auto industry and consumers alike, quickly establishing a loyal customer base. Its whisper-quiet, high-performance engine, ergonomic interior, fuel economy and overall value led to awards from automotive magazines including Automobile Magazine and Wheels Magazine. Lexus shook the luxury automobile market with the LS 400, and BMW and Mercedes-Benz both experienced a significant drop in U.S. sales after its launch. Lexus’s initial release was followed by a line of sedan, convertible, coupé, and SUV models. Now one of the top luxury brands in the world, Lexus is marketed in over 70 countries and territories.

The Pursuit of Perfection

Lexus strives to uphold its image of an upscale brand experience in every facet of the business. The company has a stellar reputation for their customer service, going above and beyond for customers’ satisfaction and convenience. In turn, they have one of the highest customer loyalty ratings in the industry. In fact, Lexus’s public perception as a symbol of excellence and affluence extends so far that in the 90s, “Lexus” was the 660th most popular name for girls in the United States.

Why Buy a Lexus?

The Lexus brand may have become a status symbol for wealthy Americans, but these cars weren’t made to merely be displayed for friends and admirers. These vehicles are built to be driven and have top-notch performance and comfort enhancing features. If you crave perfection, this might just be it.

Lexus Models

Lexus For Sale

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